What is a phygital distribution model?
Whenever we mention the word ”digital”, the question arises: what about the customers that are not that tech savvy?
One approach that is rapidly gaining traction is the idea of using a distribution model that combines physical and digital channels—a “phygital” model. Even as customers are turning to digital and mobile channels, they continue to value human advice, often in person, making physical channels an essential service that adds value at certain points within the customer journey that will stay with us for the significant part of our and next generation.
We have to highlight that we also put a lot of effort to help retailers serve better those people who still prefer to come to a physical store.
Moreover, A hybrid “phygital” model strengthens retailers’ digital reach and the quality of their physical network. Moreover, can help when entering the online market.
Advances in digital technologies, coupled with significant shifts in consumer behavior, are presenting new opportunities for financial services companies to redefine their distribution models
A bit of geek facts
So, what’s our approach about and what are the perks?
By blending digital and mobile services with in-store solutions, together we can take advantage of the strengths of each channel. Our distinctive “phygital” model, which combines solutions offered to physical stores through a host of digital channels, allows us to serve more and more satisfied customers
It is our belief that the phygital model will become a critical value lever for financial services companies in United Kingdom. It will allow them to strengthen their digital reach and the quality of advice offered by their physical network, while promoting more convenient, lower-cost channel options for their customers.
Simply put, there are hardly few lending companies that would advocate for the small and medium businesses. Who’s currently helping local businesses to survive over COVID lockdowns? It has never been more important to increase conversion and make that extra transaction happen.
All business organizations globally are now going through challenging times, but our resilient business model and financial stability gives us the strength to disrupt and innovate transformation processes for the benefit of our customer.
We work in partnership with retailers & lenders to offer instant 0% rate customer finance across all point-of-sale platforms whilst seamlessly integrating instore and online experience. Whether you sell Home appliance, furniture, sports equipment, or electronic, – we are there for you.
Finally, dear readers, we understand that in the upcoming months we might face new pandemic challenges. Our team would like to once again reassure you that we are working very hard to keep everyone safe, create product that you love and wish you the best start of 2021.
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