Over half of SME’s are being left behind by the digital revolution, allowing more tech-savvy and large retail chains competitors to win new customers at their expense, consistent with a study by Ironmongery Direct.
10,000 business owners participated in the study to look at the marketing habits of trade businesses across the UK. The findings show a transparent split between those companies investing in growing their business using digital marketing, developing effective websites and harnessing the potential of Google ads and social media, and other less technologically involved businesses.
59% of companies admitted that they currently spend nothing marketing their business online, with slightly below half this number (25%) eager to harness digital marketing but admitting that they didn’t know where to start out.
A hardcore of digital deniers (13%), were insistent that they didn’t need anything quite word-of-mouth to usher in new work. In contrast, 33% of companies are using digital sales channels to grow their customer base, spending on the average between 1 and 5% of their annual turnover on digital. A smaller number were also using social media as a tool to usher in new business. the foremost popular as Facebook (12%) followed by Twitter (5%).
The results of the study clearly show the utter importance of digital sales channels for SME’s, but also show that a lot of feels they’re being left behind as customers use digital media more and more to seek out tradespeople with an honest reputation.
Being a small business or solopreneur naturally limits opportunities and we (JO1N) are here to assist and tackle the issue to allow smaller companies to continue with the changes and winning client, e.g., making that extra transaction happen.
Attempting to offer the cheaper credit option for the buyer and SME business at the same, time requires deep expertise in dealing with merchants of such size and tested MVP. With our founders’ structure we bring the unique expertise of development of growing markets and more than $630M successful transactions executed for our target partners in 2020 covering local business operations from household appliances to sport goods and electronics. We have experience in dealing with SME’s and strategy in place to bring that “right at the checkout” lending comparison tool to the UK, so both buyers and local businesses could benefit.
If it is an offline product that merchant signs up => the merchant gets “JO1N Merchant Account” and operates with it over the JO1N SaaS platform in three ways:
1) Manual. Fills in the application for the buyer manually.
2) Semi-manual. Sends out the self-complete application form to the buyer.
3) QR code. Each product in the store is integrated into JO1N platform. The merchant has to print out the QR label, that buyer can scan and instantly checkout.
If it is an online product that merchant signs up => the merchant gets “JO1N Merchant Account” and operates with it in one way: The merchant sets up the account and has access to her/his dashboard just to process and complete his duties once the product is sold. Merchants operating online will not have the opportunity to fill orders manually.
|Products||Who fills the application?||Time to fill application|
for the new user
|Time to fill application|
for the returning user
|Manual (in-store)||Merchant||up to 8 min||up to 2 minutes to complete||Up to 3 sec||up to 60 seconds|
|Semi-manual (in-store)||(1) Merchant starts|
(2) Buyers completes
|up to 6 min||up to 1 minute to complete||Up to 3 sec||up to 60 seconds|
|QR code (in-store)||Buyer||up to 4 min||up to 1 minute to complete||Up to 3 sec||up to 60 seconds|
JO1N is here to help boosting your sales!
Photo by Clay Banks on Unsplash